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huge bear surprises crew

samsung

in 2012, ed robinson called me back for my second stint at the viral factory. he had a brief to promote samsung’s new ecobubble washing machines.

five years later and it's still being shared.

hey, whipple, squeeze this...

and a few of the thousands of great responses...

wrote this spot at the viral factory. 

number 1 viral globally for 2 weeks.

70+ million views

samsung was the most shared social video brand of 2013.

lurzer's archive spot of the week.

covered in:

campaign viral charts

creativity-online

daily telegraph

fast company

business insider

huffington post

buzz feed