british army
to drive our audience to the start thinking soldier website we created a choose-your-own-adventure email campaign, and put our audience in the decision-making position of a soldier. it got an unprecedented amount of click-throughs - averaged 39.7%, the highest being 47%—5x the average. not bad for an email brief. since then i see opportunity in everything. 2010.
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cannes, webbys, eurobest, campaign big awards, dma
we also created a bespoke dm campaign in the style of classic top trump cards.
direct mail