mario karting reimagined
pennzoil
how insane would it be if we gave people the opportunity to play their favorite console game for real, real, in real life? huh? imagine experiencing mario kart in the real world? that'd be fucking cool, but how?
pennzoil and nintendo team up to create mario kart for real, real, at sxsw '14.
dubbed a "super bowl-caliber hit" by fast company and one of the biggest wins in sxsw history by the daily dot.
iab mixx, cristal awards, omma, creative media awards, adweek awards, internationalist, reggie
everyone was sent a personal video of their race...
all controlled, shot, edited and posted from our hi-tech command center.
a dude even raced wearing google glass.
and we created a bespoke mobile experience for the event...