amblyopia world campaign (activation campaign)

the amblyopia world campaign ‘rescue’ series ran in 2018 (i rescue) and 2019 (3d rescue). our goal was to help as many kids as possible test and treat themselves for amblyopia or lazy eye—at the time maurizio was ecd for vml atlanta and bogota, and i was the cd on special projects.

creative director.

i rescue

i rescue: d&ad, cannes, clios, communication arts, eldorado, ojo, epica

3d rescue

the just as meaningful, yet not as ‘awarded’ follow up… love this one.