troy leyenaar (creative director/ writer/ lead)
work
troy leyenaar (creative director/ writer/ lead)
work
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i rescue

amblyopia world campaign

the amblyopia world campaign ‘rescue’ series ran in 2018 (i rescue) and 2019 (3d rescue). our goal was to help as many kids as possible test and treat themselves for amblyopia or lazy eye.

i rescue

i rescue: d&ad, cannes, clios, communication arts, eldorado, ojo, epica

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PANDAAmblyopiaWPP.jpg
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ROBOTAmblyopiaWPP.jpg

3d rescue

the just as meaningful, yet not as ‘ad awarded’ follow up… love this one.

All what happens here welcome out huge bear surprises crew the original epic universe lost recipes joyride i rescue hi, we're chinet pg under 13 mario karting reimagined pillcase trex vs motor oil reimagined re-cycleats retrain social silent scream walter (jwt@sxsw) you either get it. or you don't. kiss off 2020 future travel you ghost dog a different kind of energy all is not lost be iconic start thinking soldier instagram on the frontline like the rainbow joy. fully. me
what happens here welcome out huge bear surprises crew the original epic universe lost recipes joyride i rescue hi, we're chinet pg under 13 mario karting reimagined pillcase trex vs motor oil reimagined re-cycleats retrain social silent scream walter (jwt@sxsw) you either get it. or you don't. kiss off 2020 future travel you ghost dog a different kind of energy all is not lost be iconic start thinking soldier instagram on the frontline like the rainbow joy. fully. me