troy leyenaar (creative director/ writer/ lead)
work
troy leyenaar (creative director/ writer/ lead)
work
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i rescue

amblyopia world campaign

the amblyopia world campaign ‘rescue’ series ran in 2018 (i rescue) and 2019 (3d rescue). our goal was to help as many kids as possible test and treat themselves for amblyopia or lazy eye.

i rescue

i rescue: d&ad, cannes, clios, communication arts, eldorado, ojo, epica

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PANDAAmblyopiaWPP.jpg
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ROBOTAmblyopiaWPP.jpg

3d rescue

the just as meaningful, yet not as ‘ad awarded’ follow up… love this one.

All trex vs what happens here, only happens here huge bear surprises crew i rescue hi, we're chinet joyride lost recipes pillcase motor oil reimagined walter (jwt@sxsw) re-cycleats mario karting reimagined you either get it. or you don't. kiss off 2020 future travel you ghost dog a different kind of energy all is not lost pg under 13 be iconic start thinking soldier instagram on the frontline like the rainbow joy. fully. me
trex vs what happens here, only happens here huge bear surprises crew i rescue hi, we're chinet joyride lost recipes pillcase motor oil reimagined walter (jwt@sxsw) re-cycleats mario karting reimagined you either get it. or you don't. kiss off 2020 future travel you ghost dog a different kind of energy all is not lost pg under 13 be iconic start thinking soldier instagram on the frontline like the rainbow joy. fully. me