lego
lego wanted to launch their j.k rowling wizarding world lego sets to coincide with the release of fantastic beasts 2. their target are kids 4 to 12. but the films are rated pg 13. fucking crazy right? so we began thinking… how do you get kids excited for the franchised lego sets when they can't watch the movie? what a challenge. but we solved it with a simple idea: swap out the fantastic beasts 2 scenes rated pg 13 with legomation reenactments and get our new version rated universal by the motion picture board so kids of all ages can watch,
