Laughlin, NV Tourism
laughlin. a small gambling town on the colorado river that borders nevada and arizona, was seeing a decrease in visitation for the past two years. we were tasked with rebranding this town. the insight was based on the fact that laughlin is a real place, away from the glitz and the glamour of vegas. it’s where folks go to get away from the facade. it’s not trying to be glitzy, or fancy. it is what it is. and the people who go there, or used to go there, went there for that very reason.
we created a campaign on a limited production budget and small media buy to try and remind people why they love laughlin. three 15s tv spots is all we had to play with.
