pennzoil
to launch pennzoil’s first synthetic motor oil made from natural gas we created: motor oil reimagined—and went on to reimagined the way they had advertised. we created tv spots featuring bryan cranston with an atticus ross original track; a live event deemed a "super-bowl calibre hit" by fast company; found a spot in the guinness book of world records; and made a national geographics documentary.
launch tv
print & poster
content
radio
this campaign won a lot of awards, here are a few:
iab mixx, cristal awards, omma, creative media awards, adweek awards, internationalist, reggie, guiness book of world records (land speed record 270.4mph), anvil awards, pyramid award, sabre.