pennzoil (brand launch)
to launch pennzoil’s first synthetic motor oil made from natural gas we created: motor oil reimagined—and went on to reimagined the way they advertise by creating tv spots made using natural gas. featuring bryan cranston with an atticus ross original track. we also create a nat geo documentary breaking the land speed record and found a spot in the guinness book of world records.
creative. writer.
launch tv
print & poster
content
radio
this campaign won a lot of awards, here are a few:
iab mixx, cristal awards, omma, creative media awards, adweek awards, internationalist, reggie, guiness book of world records (land speed record 270.4mph), anvil awards, pyramid award, sabre.