northern hustle. southern soul.
the first campaign i imagined ended up in lurzer’s archive. 2006. i then sold in a ‘then’ 360 campaign for ocean basket. this did not include digital, or social. just the classic five. dm, in-store, print, ooh, tv. since then, i’ve gone on to win over 80 international awards from cannes, clios, d&ad, lia, one show, etc. etc. but never a loerie. that said, i left cape town after a stint at joe public.
from there i went on to be a part of the original 12-person crew to establish critical mass in london, with dell as our lead and only client before we won rolex. then i landed up at tbwa/ london winning them their first cannes lion in 8-years. did some freelance stints at the viral factory creating huge bear surprises, ogilvy london & leagas delaney.
i then jetted over to the usa to work at jwt/ atlanta, turning it into the most awarded agency in the jwt network in 2014/15. rg/a called, was there for two years leading the mccormick account, as well as working on amg and samsung. won some stuff. then back to atlanta to vml where i worked with maurizio villareal to create the creative department. won 3 clients, built the creative department from 1 to 12.
after that i went to be cd on las vegas, at r&r, leading the rebrand of the city, and working on campaigns for the surrounding destinations. then back to atlanta to work on delta and walmart at publicis/ digitas all the while lecturing at miami ad school.
now i’m freelance. created chinet and trex campaigns at buntin in nashville. currently contracting at petermeyer in nola.
ultimately, i’m a creative nomad. a writer. musician. i also dabble in writing screenplays for my own amusement. i believe my best work is ahead of me. i’m fascinated by the universe. the ocean. and insights. i’d love to connect and chat. it’s the best way to make new friends, meet talented colleagues and experience life.
let’s connect. leyenaartroy@gmail.com
experience (2007 to present)
freelance/ contract | creative director | accenture song; buntin; peter meyer; superside
digitas (publicis) atlanta/new york | vp creative director
r&r partners las vegas | creative director
vmly&r atlanta/ kansas city | creative director
r/ga new york | associate creative director
j. walter thompson atlanta | associate creative director
tbwa london | writer
critical mass london | writer
joe public cape town | writer
Awards: Cannes, D&AD, Clios, One Show, LIAs, Etc.
awards
2020 : adc merit : delta ‘future travel you’
2020 : one show shortlist : delta ‘future travel you’
2020 : addy : national & local : silver : delta ‘future travel you’
2018 : d&ad silver pencil (graphite) : amblyopia world campaign 'i rescue'
2018 : cannes bronze : amblyopia world campaign 'i rescue'
2018 : cannes shortlist : amblyopia world campaign 'i rescue'
2018 : silver clio : amblyopia world campaign 'i rescue'
2018 : communication arts - winner : amblyopia world campaign 'i rescue'
2018 : silver el ojo de iberoamerica : amblyopia world campaign 'i rescue'
2018 : bronze eldorado : amblyopia world campaign 'i rescue'
2018 : bronze eldorado : amblyopia world campaign 'i rescue'
2018 : epica shortlist : amblyopia world campaign 'i rescue'
2018 : bronze clio : first call ‘pillcase’
2018 : communication arts shortlist : first call ‘pillcase’
2017 : webby honoree : mccormick 'lost recipes'
2017 : one show merit : mccormick 'lost recipes'
2017 : shorty finalist : mccormick 'lost recipes'
2017 : gold lia : pennzoil 'tundra'
2017 : gold lia : pennzoil 'tundra'
2017 : bronze clio : pennzoil 'tundra'
2017 : clio shortlist : pennzoil 'tundra'
2017 : clio shortlist : pennzoil 'tundra'
2017 : cannes shortlist : pennzoil 'tundra'
2017 : cannes shortlist : pennzoil 'tundra'
2017 : one show merit : pennzoil 'tundra'
2017 : one show merit : pennzoil 'tundra'
2017 : webby honoree : pennzoil 'joyride circuit'
2017 : new york festivals finalist : pennzoil 'tundra'
2017 : new york festivals finalist : pennzoil 'tundra'
2017 : gold addy (x5) : pennzoil 'joyride tundra'
2017 : gold addy (x3) : pennzoil 'joyride series'
2017 : gold addy (x5) : pennzoil 'joyride circuit'
2016 : silver lia : pennzoil 'joyride circuit'
2016 : bronze clio : pennzoil 'joyride circuit'
2016 : one show, one screen WINNER : pennzoil 'joyride prequel'
2016 : GRAND PRIX london motor film festival : pennzoil 'joyride circuit'
2016 : gold london motor film festival : pennzoil 'joyride circuit'
2016 : gold london motor film festival : pennzoil 'joyride circuit'
2016 : addy judges choice : pennzoil 'joyride prequel'
2016 : gold mpse : pennzoil 'joyride circuit'
2016 : silver addy : fema 'all is not lost'
2016 : bronze addy : pennzoil 'tear up the page'
2015 : silver cristal : pennzoil 'mario karting reimagined'
2015 : silver cristal : pennzoil 'mario karting reimagined'
2015 : bronze cristal : pennzoil 'mario karting reimagined'
2015 : bronze anvil : pennzoil 'breaking barriers'
2015 : bronze anvil : pennzoil 'breaking barriers'
2015 : bronze reggie award : pennzoil 'mario karting reimagined'
2015 : sabre finalist : pennzoil 'breaking barriers'
2015 : pyramid award : pennzoil 'breaking barriers'
2015 : excalibur award : pennzoil 'breaking barriers'
2015 : excalibur award : pennzoil 'breaking barriers'
2014 : silver the internationalist awards : pennzoil 'mario karting reimagined'
2014 : gold omma : pennzoil 'mario karting reimagined'
2014 : bronze epica : pennzoil 'mario karting reimagined'
2014 : iab mixx finalist : pennzoil 'breaking barriers'
2014 : iab mixx shortlist : pennzoil 'mario karting reimagined'
2014 : iab mixx shortlist : pennzoil 'mario karting reimagined'
2014 : best use of alternate media, adweek : pennzoil 'mario karting reimagined'
2014 : BEST IN SHOW, creative media awards : 2014 : pennzoil 'mario karting reimagined'
2014 : BEST NEW MEDIA EXPERIENCE, creative media awards : pennzoil 'mario karting reimagined'
2013 : gold addy : jwt 'walter'
2011 : bronze creative circle : pedigree 'ghost dog'
2011 : winner tripadvisor media competition : british airways 'lucky breaks'
2010 : cannes bronze : the british army 'start thinking soldier - decision making'
2010 : webby nominee : the british army 'decision making'
2009 : silver dma : the british army 'bigger picture'
2009 : campaign big award finalist : the british army 'decision making'