mccormick
at r/ga i led the creative for mccormick—overseeing their portfolio of brands that included gourmet garden, kitchen basics, green cap gourmet, red cap brand and others.
lost recipes
mccormick briefed us to create a holiday campaign around nostalgia. since science tells us that smells can trigger memories from our distant past, we used this insight as the basis for our campaign 'lost recipes’—a holiday campaign that used mccormick’s herb and spices to recreate lost family recipes .
film
case study
8+ million social views
one show, webbys, shortys
flavor exchange
flavor exchange was another campaign we created for mccormick&co. we brought together five millennials from different backgrounds, to show our audience how to make a traditional dish from their culture, using any 3 of mccormick’s everyday 10 herbs and spices.
here's the hub we created where millennials could find inspiration for all different occasions from last minute meals to half time snacks, as well as get educated on each spice, its history, uses and cuisines...
pure tastes better - tv anthem
