CREATIVE DIRECTION / COPY / STRATEGY / SOCIAL / Ai / ART
Troy loves ideas. A real strategic insight. The craft and bringing it all to life. And then... seeing it work. Troy finds collaboration key to the art and process of creation. Every department is integral to the success of an idea, even and most of the time the accounts. They're my best friends.
Over the past 18-years Troy has rebranded Las Vegas, sold washing machines with semi-naked bears, used car hijackers to sell motor oil, rediscovered lost recipes using only herbs and spices, created an ad agency that only lasted 5-days, brought Mario Karting to real life, blown up 2020 and broken the land speed record…it's in the Guinness Book of World Records.
Otherwise, Troy loves writing songs, and performing out and about in Nashville; as well as writing screenplays having placed at the PAGE International Screenwriting Awards in 2026, and is currently finishing up a horror that involves supernatural Bigfoot, a billionaire and some delightful revenge.
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"Troy consistently brings fresh, strategic ideas to the table that elevate our work, and push them forward...his creativity is innovative and grounded...he's a Swiss army knife, effortlessly switching between creative strategy, problem-solving and tactical execution with ease ."
—Omar Rubi (New Business Director, CPG, and R&R Partners)
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"Troy has been very influential for me...he not only helped me grow as a writer, he helped me become one...under is creative leadership i got tremendous support."
—Gina Cassaro (Deputy Director, COX Enterprises and VML)
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"Troy is an original. He has great ideas and a way with words that is seen not only in his work but in his daily interactions...I was always impressed with his ability to tell a story and come up with creative ideas for anything."
—Jaime Povirk (Associate Director of Production BCG Brighthouse and J. W. Thompson)
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"This guy is my favorite...he knows what works and what doesn't, and he's willing to push for ideas he's passionate about..."
—Purvi Sheth (Executive Producer/ Producer Meta and R/GA)
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"Troy is a fabulous creative partner. He digs into the brief, and is super collaborative throughout the concepting process. He appreciates strategic partnerships...he has great ideas and is a fantastic writer."
—Alexandra Stieber Brown (Strategy Director @DropBox and J. Walter Thompson)
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"Troy consistently demonstrated the rare ability to transform a well-crafted strategic brief into bold, memorable creative ideas...Troy is also a gifted writer...he understands how modern ideas must travel..."
— David Crane (Head of Accounts, Peter Mayer)
· 2026 : QUATER FINALIST : PAGE International Screenwriting Awards : ‘Betsie’
· 2026 : x2 Gold Addy : DNPR ‘Welcome Out’
· 2025 : Silver Graphis : Trex ‘Trex Vs’
· 2022 : Shorty Finalist : Walmart ‘Joyshop’
· 2020 : ADC Merit : Delta ‘Future Travel You’
· 2020 : One Show Shortlist : Delta ‘Future Travel You’
· 2020 : Addy : National Silver : Delta ‘Future Travel You’
· 2018 : D&AD SILVER PENCIL : Amblyopia World Campaign 'I Rescue'
· 2018 : Cannes Bronze : Amblyopia World Campaign 'I Rescue'
· 2018 : Cannes Shortlist : Amblyopia World Campaign 'I Rescue'
· 2018 : Silver Clio : Amblyopia World Campaign 'I Rescue'
· 2018 : Communication Arts - Winner : Amblyopia World Campaign 'I Rescue'
· 2018 : Silver El Ojo De Iberoamerica : Amblyopia World Campaign 'I Rescue'
· 2018 : Bronze Eldorado : Amblyopia World Campaign 'I Rescue'
· 2018 : Bronze Eldorado : Amblyopia World Campaign 'I Rescue'
· 2018 : Epica Shortlist : Amblyopia World Campaign 'I Rescue'
· 2018 : Bronze Clio : First Call ‘Pillcase’
· 2018 : Communication Arts Shortlist : First Call ‘Pillcase’
· 2017 : Webby Honoree : Mccormick 'Lost Recipes'
· 2017 : One Show Merit : Mccormick 'Lost Recipes'
· 2017 : Shorty Finalist : Mccormick 'Lost Recipes'
· 2017 : Clio Shortlist (x2) : Pennzoil 'Tundra'
· 2017 : One Show Merit (x2) : Pennzoil 'Tundra'
Awards
· 2017 : GOLD LIA (x2) : Pennzoil 'Tundra'
· 2017 : Cannes Shortlist : Pennzoil 'Tundra'
· 2017 : Cannes Shortlist : Pennzoil 'Tundra'
· 2017 : Bronze Clio : Pennzoil 'Tundra'
· 2017 : New York Festivals Finalist (x2) : Pennzoil 'Tundra'
· 2016 : ONE SCREEN WINNER: One Show : Pennzoil 'Joyride Prequel'
· 2016 : Addy Judges Choice : Pennzoil 'Joyride Prequel'
· 2015: GUINNESS BOOK OF WORLD RECORDS :Land Speed Record : Pennzoil 'Breaking Barriers'
· 2014 : Silver : The Internationalist Awards : Pennzoil 'Mario Karting Reimagined'
· 2014 : Gold Omma : Pennzoil 'Mario Karting Reimagined'
· 2014 : Iab Mixx Finalist : Pennzoil 'Breaking Barriers'
· 2014 : Iab Mixx Shortlist (x2) : Pennzoil 'Mario Karting Reimagined'
· 2014 : BEST USE OF ALTERNATE MEDIA, Adweek : Pennzoil 'Mario Karting Reimagined'
· 2014 : BEST IN SHOW, Creative Media Awards : 2014 : Pennzoil 'Mario Karting Reimagined'
· 2014 : BEST NEW MEDIA EXPERIENCE, Creative Media Awards : Pennzoil 'Mario Karting Reimagined'
· 2011 : Bronze Creative Circle : Pedigree 'Ghost Dog'
· 2011 : Winner Tripadvisor Media Competition : British Airways 'Lucky Breaks'
· 2010 : Cannes Bronze : The British Army 'Start Thinking Soldier -Decision Making'
· 2010 : Webby Nominee : The British Army 'Decision Making'
· 2009 : Silver DMA: The British Army 'Bigger Picture'
· 2009 : Campaign Big Award Finalist : The British Army 'Decision Making'
(Over 100+ ‘other’ Awards - Addys, Sabre, Anvil, Cristal, Pyramid, Reggie, Internationalist .)