pennzoil
Pennzoil and Nintendo team up to create mario kart for real, real, at sxsw '14. Dubbed a "super bowl-caliber hit" by fast company and one of the biggest wins in sxsw history by the daily dot.
Creative.
everyone was sent a personal video of their race...
all controlled, shot, edited and posted from our hi-tech command center.
a dude even raced wearing google glass.
and we created a bespoke mobile experience for the event...