Hi.

My name is Troy Leyenaar.

This is my work.

Cannes | D&AD | One Show | Clios | Communication Arts | Lurzers | ADC | Webby | NYF | LIA

In the age of social media, a town once run by gangsters, dealers and fortune-seekers, could no longer claim, “What Happens Here, Stays Here”. But it’s still the ONLY place for many things.

Grammys & Superbowl TV.

LA and NYC OOH Take Overs.

Celeb/ influencer partnerships & social.

Creative Director. Copywriter. Art Direction.

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Las Vegas.

Delaware North Parks & Resorts.

It’s time to give the ‘disillusioned, stay-inside, doomscrolling, bed rotters’ a reason to get up, get out and enjoy the grand outdoors.

Summer 2025 brand campaign.

Creative Director. Copywriter. Art Direction.

Trex.

Trex can handle anything life throws at it… even a 40th. Lots of fun, wild executions were written. Concepted and wrote this campaign at Buntin - Trex Vs.

2025/26 brand campaign.

Graphis.

Creative Director. Copywriter.

McCORMICK&Co.

Family recipes lost to the sands of time are rediscovered in this Holiday campaign from McCormick.

Social-First Storytelling.

8M+ Social Views on YT and other platforms.

Influencer partnership.

OneShow | Webbys | Shortys

Creative Director. Copywriter. Art Direction.

PENNZOIL.

A story about a group of underground elite car jackers, who take hyper cars for a joyride.

Cannes | London International | Clios | OneShow | NewYork Festivals

Copywriter. Creative.

Our Joyride series was recreated in Grand Theft Auto.

SAMSUNG.

#1 Viral Globally for 3-weeks. (Mashable.)

100M+ YT Views

Copywriter. Creative.

DELTA.

Part of a small creative team that created and developed this multi-sensory experience for Delta and it’s CEO, Ed Bastian at CES 2020.

#1 TOP TRENDING BOOTH OF DAY 2 AT CES.

6 Best Of Show Awards from various media outlets.

OneShow | ADC | Shorty | Campaign Experience Awards

Creative Director. Copywriter.

What started as a gentle jab at Universal’s Epic Universe in the summer of 2025, helped turn Kennedy Space Center into the #1 attraction in the USA.

Fox35 | KSC | SouthernLiving

Creative Director. Copywriter. Art Direction.

Kennedy Space Center.

AMBLYOPIA WORLD.

An idea that gave underprivileged kids the ability to test themselves for LazyEye using the one thing they all had access to - a newspaper.

Cannes | Clios | D&AD | Epica | El Ojo | Communication Arts

Creative Director.

Opioids trap their victims in the very thing that was suppose to save them, the pillcase.

Clios | Communication Arts

Copywriter.

(Click to Enlarge.)

FIRST CALL.

PENNZOIL.

Brand launch for Pennzoil’s first-ever synthetic motor oil made from natural gas.

TV & Radio spots with Bryan Cranston.

Original music ‘Born from Gas’ by Atticus Ross (NIN).

Creative Director. Copywriter.

An activation where people experienced Mario Kart IRL.

Dubbed ‘Superbowl caliber hit” by Adweek.

BEST NEW MEDIA EXPERIENCE - CMA | BEST IN SHOW - CMA | Best Use of Alternative Media - Adweek | IAB MIXX | EPICA | OMMA

National Geographic Documentary.

Guinness Book of World Records - Land Speed Record

Launched U.S Marines Instagram.

Commissioned actual U.S Marines photographers - Instagram on the Frontline.

500K+ Followers in 21-days.

Creative Director. Copywriter.

U.S MARINES.

LEGO.

How do you get kids excited to buy the Wizarding World Lego set, aged 3-12 - when the movie is rated PG 13?

Creative.

Does this stuff even matter anymore? Aliens.

  • 2025 : Silver Graphis : Trex ‘Trex Vs’

  • 2022 : Shorty Finalist : Walmart ‘Joyshop’

  • 2020 : ADC Merit : Delta ‘Future Travel You’

  • 2020 : One Show Shortlist : Delta ‘Future Travel You’

  • 2020 : Addy : National Silver : Delta ‘Future Travel You’

  • 2018 : D&AD Silver Pencil : Amblyopia World Campaign 'I Rescue'

  • 2018 : Cannes Bronze : Amblyopia World Campaign 'I Rescue'

  • 2018 : Cannes Shortlist : Amblyopia World Campaign 'I Rescue'

  • 2018 : Silver Clio : Amblyopia World Campaign 'I Rescue'

  • 2018 : Communication Arts - Winner : Amblyopia World Campaign 'I Rescue'

  • 2018 : Silver El Ojo De Iberoamerica : Amblyopia World Campaign 'I Rescue'

  • 2018 : Bronze Eldorado : Amblyopia World Campaign 'I Rescue'

  • 2018 : Bronze Eldorado : Amblyopia World Campaign 'I Rescue'

  • 2018 : Epica Shortlist : Amblyopia World Campaign 'I Rescue'

  • 2018 : Bronze Clio : First Call ‘Pillcase’

  • 2018 : Communication Arts Shortlist : First Call ‘Pillcase’

  • 2017 : Webby Honoree : Mccormick 'Lost Recipes'

  • 2017 : One Show Merit : Mccormick 'Lost Recipes'

  • 2017 : Shorty Finalist : Mccormick 'Lost Recipes'

  • 2017 : Clio Shortlist (x2) : Pennzoil 'Tundra'

  • 2017 : One Show Merit (x2) : Pennzoil 'Tundra'

  • 2017 : Gold LIA (x2) : Pennzoil 'Tundra'

  • 2017 : Cannes Shortlist : Pennzoil 'Tundra'

  • 2017 : Cannes Shortlist : Pennzoil 'Tundra'

  • 2017 : Bronze Clio : Pennzoil 'Tundra'

  • 2017 : New York Festivals Finalist (x2) : Pennzoil 'Tundra'

  • 2016 : One Show, ONE SCREEN WINNER : Pennzoil 'Joyride Prequel'

  • 2016 : Addy Judges Choice : Pennzoil 'Joyride Prequel'

  • 2014 : Silver : The Internationalist Awards : Pennzoil 'Mario Karting Reimagined'

  • 2014 : Gold Omma : Pennzoil 'Mario Karting Reimagined'

  • 2014 : Iab Mixx Finalist : Pennzoil 'Breaking Barriers'

  • 2014 : Iab Mixx Shortlist (x2) : Pennzoil 'Mario Karting Reimagined'

  • 2014 : Best Use Of Alternate Media, Adweek : Pennzoil 'Mario Karting Reimagined'

  • 2014 : BEST IN SHOW, Creative Media Awards : 2014 : Pennzoil 'Mario Karting Reimagined'

  • 2014 : Best New Media Experience, Creative Media Awards : Pennzoil 'Mario Karting Reimagined'

  • 2011 : Bronze Creative Circle : Pedigree 'Ghost Dog'

  • 2011 : Winner Tripadvisor Media Competition : British Airways 'Lucky Breaks'

  • 2010 : Cannes Bronze : The British Army 'Start Thinking Soldier - Decision Making'

  • 2010 : Webby Nominee : The British Army 'Decision Making'

  • 2009 : Silver DMA: The British Army 'Bigger Picture'

  • 2009 : Campaign Big Award Finalist : The British Army 'Decision Making'