Hi.
My name is Troy Leyenaar.
This is my work.
Cannes x5. One Show x5. Clios x5. D&AD x1. Communication Arts x2. ADC x1. Webby x2. NYF x2. LIA x2.
In the age of social media, a town once run by gangsters, dealers and fortune-seekers, could no longer claim, “What Happens Here, Stays Here”. But it’s still the ONLY place for many things.
Grammys & Superbowl TV.
LA and NYC OOH Take Overs.
Celeb/ influencer partnerships & social.
Las Vegas.
Delaware North Parks & Resorts.
It’s time to give the ‘disillusioned, stay-inside, doomscrolling, bed rotters’ a reason to get up, get out and enjoy the grand outdoors.
Summer 2025 brand campaign.
McCORMICK&Co.
Family recipes lost to the sands of time are rediscovered in this Holiday campaign from McCormick.
Social-First Storytelling.
8M+ Social Views on YT and other platforms.
Influencer partnership.
OneShow | Webbys | Shortys
PENNZOIL.
A story about a group of underground elite car jackers, who take hyper cars for a joyride.
Cannes | London International | Clios | OneShow | NewYork Festivals
Our Joyride series was recreated in Grand Theft Auto.
SAMSUNG.
#1 Viral Globally for 3-weeks. (Mashable.)
100M+ YT Views
DELTA.
Part of a small creative team that created and developed this multi-sensory experience for Delta and it’s CEO, Ed Bastian at CES 2020.
#1 TOP TRENDING BOOTH OF DAY 2 AT CES.
6 Best Of Show Awards from various media outlets.
OneShow | ADC | Shorty | Campaign Experience Awards
What started as a gentle jab at Universal’s Epic Universe in the summer of 2025, helped turn Kennedy Space Center into the #1 attraction in the USA.
Fox35 | KSC | SouthernLiving
Kennedy Space Center.
AMBLYOPIA WORLD.
An idea that gave underprivileged kids the ability to test themselves for LazyEye using the one thing they all had access to - a newspaper.
Cannes | Clios | D&AD | Epica | El Ojo | Communication Arts
Opioids trap their victims in the very thing that was suppose to save them, the pillcase.
Clios | Communication Arts
(Click to Enlarge.)
FIRST CALL.
PENNZOIL.
Brand launch for Pennzoil’s first-ever synthetic motor oil made from natural gas.
TV & Radio spots with Bryan Cranston.
Original music ‘Born from Gas’ by Atticus Ross (NIN).
An activation where people experienced Mario Kart IRL.
Dubbed ‘Superbowl caliber hit” by Adweek.
BEST NEW MEDIA EXPERIENCE - CMA | BEST IN SHOW - CMA | Best Use of Alternative Media - Adweek | IAB MIXX | EPICA | OMMA
National Geographic Documentary.
Guinness Book of World Records - Land Speed Record
Launched U.S Marines Instagram.
Commissioned actual U.S Marines photographers - Instagram on the Frontline.
500K+ Followers in 21-days.
U.S MARINES.
